Why > What > How

In times of an enormous amount of products surrounding us at any time and in any place, the question of how to design an object comes only third after having reached clarity as to why give birth to yet another product on our planet and what good this new product will do.

Technological development has made things possible undreamed until only recently. It is now becoming an increasing challange to design the meaning of objects, envisioning new opportunities for the technological potential.